AdWords
2.5K members online now
2.5K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Google Adwords Mobile Conversions for Ad Group Better Than Desktop?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was surprised to see that traffic that gets to a specific website via a specific ad group performs so much better on Mobile and Tablets than it does on desktop. Thought this was strange since you would think conversions would be better on a desktop. Anyone else ever seen this type of behavior before? Does this mean the site is more mobile friendly than desktop friendly possibly?

1 Expert replyverified_user

Re: Google Adwords Mobile Conversions for Ad Group Better Than Desktop?

Top Contributor
# 2
Top Contributor

Hi Tino,

 

I cannot comment on the website until I see it. However, if you have seen more conversions on mobiles compared to desktops, track the quality of the lead if you can and then see if mobile conversions are better compared to desktops.

 

Also if you see such a behavior, you might be interested in sending more traffic towards mobile devices to get more leads and business for you or your client.

 

My Thoughts!

Pankaj

Re: Google Adwords Mobile Conversions for Ad Group Better Than Desktop?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
How do you track the quality of the lead if the lead came through adwords?
Wouldn't the source for all of the leads that came through this channel be
the same?

Re: Google Adwords Mobile Conversions for Ad Group Better Than Desktop?

Top Contributor
# 4
Top Contributor
You will have to get in touch with your sales rep to understand the lead
quality behaviour tied with desktop and mobile. AdWords is a lead gen
system. It cannot distinguish between good leads and bad leads. You will
have to deep dive for more insights.

Re: Google Adwords Mobile Conversions for Ad Group Better Than Desktop?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
OK. Thanks.