AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Good CTR for an e-commerce platform?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is considered as good CTR for a e-commerce platform offering online booking of meal for train journey?

 

1 Expert replyverified_user

Re: Good CTR for an e-commerce platform?

Top Contributor
# 2
Top Contributor

There's no real way to tell. You should constantly be trying to improve your CTR.

 

A good CTR is one that strikes a fine balance between raising your quality score and a positive ROI/ROAS.