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Gmail Sponsored Ads (GSP) targeting?

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# 1
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I'm running GSP campaign with display keywords targeting. Now I want to know if I can upload customer's email list for re-marketing, how it would work?

 

Can we set targeting both display keywords & email list in same campaign? OR is it recommended to create separate campaign for email list re-targeting?

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Accepted by topic author Haseeb_Ahsan
February 2017

Gmail Sponsored Ads (GSP) targeting?

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# 4
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So then I recommend you use 2 separate Ad Groups. Looks like you're one your way Haseeb! 

 

Have a great week! 

- Josh

Joshua, Top Contributor
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Gmail Sponsored Ads (GSP) targeting?

Top Contributor
# 2
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Hey Haseeb, 

 

Its a matter of personal choice. Do you want to take a customer list (upload it in shared library) and then further narrow your targeting with keywords or do you want to target both?

 

If you want to target keywords OR people on your custom list I recommend you separate them into 2 different AdGroups or even Campaigns. 

 

Additionally you can use the option of "Target & Bid" together with display keywords to give an increased bid if you believe those keywords indicate higher value to you. 

 

How to upload a custom list: https://support.google.com/adwords/answer/6276125?hl=en 

Joshua, Top Contributor
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Gmail Sponsored Ads (GSP) targeting?

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# 3
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Thanks Josha.

 

I want to target both users, interested in my keywords as well as the email list (uploaded in shared library) separately. So I understand creating separate Ad groups for both targets is recommended.

Marked as Best Answer.
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Accepted by topic author Haseeb_Ahsan
February 2017

Gmail Sponsored Ads (GSP) targeting?

Top Contributor
# 4
Top Contributor

So then I recommend you use 2 separate Ad Groups. Looks like you're one your way Haseeb! 

 

Have a great week! 

- Josh

Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Re: Gmail Sponsored Ads (GSP) targeting?

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# 5
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