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Gmail - Camp or Ad group

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# 1
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We should have separate Camp. or Adgroup for Gmail Targeting & why ?

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Accepted by topic author Jeewan G
September 2015

Re: Gmail - Camp or Ad group

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# 2
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Hi Jeewan,

It moreover depends on the requirement of advertizer. Mainly advertisers target gmail in separate campaign because they can further theme keywords under multiple adgroups.

Read more about this here :https://support.google.com/adwords/answer/2404243?hl=en

hope this helps

Marked as Best Answer.
Solution
Accepted by topic author Jeewan G
September 2015

Re: Gmail - Camp or Ad group

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# 3
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Hi Jeewan,

As Zaidan says , it really depends on your overall goals. As you might be aware there are advantages to using campaigns and ad groups. If you want to control the budget for gmail targeting then it's preferred to set it up as a campaign so that you can allocate it a daily budget and control the spend.

More info on this topic in the link below:

https://support.google.com/adwords/answer/2404243?hl=en

Cheers,
Vineesh..

Re: Gmail - Camp or Ad group

Explorer ✭ ☆ ☆
# 4
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Thank @ Zaidan for your quick reply

Re: Gmail - Camp or Ad group

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# 5
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Thanks @vineesh for your quick reply