AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.8K members online now
1.8K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

Getting very very less impressions, why?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

i am bidding more than the estimated top position bid, quality score is 7 out of 10 for most of the keywords, url in both the ads are different and it shows when i search for them but still impressions are very few and so are the clicks, what could be the reason?

1 Expert replyverified_user

Re: Getting very very less impressions, why?

Top Contributor
# 2
Top Contributor
Hi Mercury,
Sometimes this is pretty simple. Volume. There simply isn't as many people searching for that keyword.

I wrote an article on this exact topic a long time ago. I believe it's still relevant: