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Getting very very less impressions, why?

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# 1
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i am bidding more than the estimated top position bid, quality score is 7 out of 10 for most of the keywords, url in both the ads are different and it shows when i search for them but still impressions are very few and so are the clicks, what could be the reason?

1 Expert replyverified_user

Re: Getting very very less impressions, why?

Top Contributor
# 2
Top Contributor
Hi Mercury,
Sometimes this is pretty simple. Volume. There simply isn't as many people searching for that keyword.

I wrote an article on this exact topic a long time ago. I believe it's still relevant: