AdWords
3.6K members online now
3.6K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Getting not much conversion hardly 1 or 2 per day.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am running a real estate campaign where first i was getting alot more clicks but no conversion after that i checked out that my CTR is too low so i worked out on my keywords..but still i am not getting good conversion as in a search term i have a good number of clicks were relevant..so please suggest me where i am lacking behind??

Re: Getting not much conversion hardly 1 or 2 per day.

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Shanki ! Welcome to the Community !

 

In order to receive the best assistance, you need to communicate more details that are "conversion related". Can you provide more details ? ( CTR value, if you use negative keywords, what type of campaign you run, what are your best keywords and in what matching type, what is your avg. cpc , your daily budget , etc etc)

 

Do you have call-to-action on your landing page. If you were your own client, seeing your landing page would make you buy or give a phone call ?

 

Read these previous similar questions from the forum and the advice givven, maybe you get some ideeas from there

 

https://www.en.adwords-community.com/t5/Improve-results/Paying-google-lots-of-money-for-no-conversio...

 

https://www.en.adwords-community.com/t5/Measure-results/Not-Getting-Leads/td-p/12054

 

 

 

 

Re: Getting not much conversion hardly 1 or 2 per day.

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

CTR- 0.80%

QS- 7/10

Keywords- flats for sale,residential plots for sale,apartments for sale

Match type- Broad

Avg.pos- 3.2

daily budget- $60

adwords campaign

 

Re: Getting not much conversion hardly 1 or 2 per day.

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

1) Are you using just broad because you are not getting enough impressions in your area or are you using more match types ?

 

In my opinion broad match brings up too many unwanted search terms, therefore the first optimisation would be to add all match types like this , and bid the most for the exact match, less with let's say 5 % for the phrase match, less with another 5% for the Broad Modified form :

 

+flats +for +sale  Example 0,50 $

"flats for sale"   Example 0,55 $

[flats for sale]    Example 0,6 $

 

Also use both plural and singular in your keyword because even if the keywords will match both plural/singular forms when someone makes a search, you will know if plural is more popular than the singular form.

 

This is an article about match types

 

https://support.google.com/adwords/answer/2497836?hl=en

 

 

2) You still didn't mention what area you are targeting. This important for the Traffic Estimator tool to see what is the most you can get with your keywords and at what budget .   If you are targeting an area, a sources of unwanted visits can be the default setting for location targeting, you can change it with the second setting like this

 

location-options-advanced.png

 

3) Your average position is not bad, I am asuming you are using the "Search Campaign" but did you uncheck the "Search partners" box ?

 

4) Your QS can increase if you use negative keywords, the more negatives you gather from the search terms, the more accurate your matching will be with what people type in the search engine. For example you could add a phrase match negative like "free" or "advice about" , because you want to drive sales not readers.

 

5) You have a good daily budget that I assume can get you around 100 clicks at 0,6 $ per click , but what is your average CPC ?

 

6) Have you linked the Google Analytics with your Adwords using this procedure ? This can help you analyze data later.

 

https://support.google.com/adwords/answer/1704341?hl=en

 

7) I also recommend that you activate the remarketing tags with a 540 days setting in order to capture all your visitors in a remarketing list and send them later offers via the Display Campaign. Have you activated remarketing ?

 

https://support.google.com/adwords/answer/2454064

 

Re: Getting not much conversion hardly 1 or 2 per day.

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Very important for your QS and relevancy of the clicks is to analyse as often as you can, maybe daily , the Search Terms Report, either from the adwords interface or from the Analytics.

 

From the adwords simply go to keywords / click Keyword Details and click on All, this say you can see what people typed to get to your keywords. You have a Download button above the table, which allows you to export this report in Excel.

 

Can you copy-paste here some of the search terms so we can analyze them and provide you with ideas of improvement ?

 

Here is the help page about search terms

 

https://support.google.com/adwords/answer/2472708?hl=en

Re: Getting not much conversion hardly 1 or 2 per day.

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

yes that's right my avg CPC is $0.5 and as far you are telling about the other match types so i'm using all three match types exact, phrase and broad modifier also i have included irrelevant search term in my negative keywords bcoz of that my cost was increasing unecessarily..how retargeting will help me in getting sales??

Re: Getting not much conversion hardly 1 or 2 per day.

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

1) Remarketing has a high conversion rate if you are targeting only audiences from visitors that represent past conversions to pitch them a different or a new offer or a discount made especially for them.

 

Or you can target only visitors that visited the site at least for 1 minute or at least 3 pages, before leaving and not converting.

 

Their browser puts a cookie that stays there for 540 days and whenever you have an ad in the Display Network on a site that they are watching like a sports page, the remarketing will identify them and serve your Ad about real estate, giving you an extra chance to convert them to buyers.

 

Also in the Display campaign make sure to use this feature to exclude the display of your Ads on websites with a "below the fold" Ad placement. This means to exclude sites that have your ads so low on the page that the user has to scroll the page to see them.

 

http://www.google.com/ads/innovations/abovethefold.html

 

2) You can build differeny campaigns according to locations and bid differently on various Cities if you are targeting a whole country. For example a larger bid for the "rich" cities and a smaller bid for the areas that you know that will not get you as many customers .

 

3) Also you can try a new campaign with the automatic campaign optimiser, described here

 

http://www.google.com/intl/en/ads/conversionoptimizer/

 

4) Have you ever used the Traffic Estimator tool to search for how other keywords that might perform better in bringing you customers ?

 

 

 

Re: Getting not much conversion hardly 1 or 2 per day.

Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭

1) The page about improving conversion rate from the Help section also states that adding prices to the Ads can provide a higher conversion rate :

 

https://support.google.com/adwords/answer/2404198?hl=en

 

"

Include prices in your ad to attract potential buyers

Another way to get more relevant traffic is to include prices in your ad text. If a customer sees the price of your product and still clicks your ad, you know he's interested in potentially buying that product at that price. I"

 

2) I forgot to ask you if you are using the Extensions like : call, location, sitelinks, google +

 

https://support.google.com/adwords/answer/2375499?hl=en

 

The extensions can help you get more leads as they represent more info provided for the customers before they click your Ad or decide to visit your website.

Re: Getting not much conversion hardly 1 or 2 per day.

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

yes i am using ad extension in my campaign...remarketing is a good idea but about automated conversion optimizer it's not open in my campaign..

Re: Getting not much conversion hardly 1 or 2 per day.

Collaborator ✭ ✭ ✭
# 10
Collaborator ✭ ✭ ✭

1) You can pause the keywords that are have not provided you with conversions, after a month, in order to reduce the budget and use the remaining budget to add more keywords .

 

2) Here are the conditions for the Conversion Optimiser

 

https://support.google.com/adwords/answer/2471188?hl=en

 

Just quoting 

 

"

You'll need to meet the following requirements in order to begin using Conversion Optimizer:

  • Your campaign uses AdWords Conversion Tracking or is importing data from Google Analytics.
  • The campaign has received at least 15 conversions in the last 30 days. This conversion history enables the system to make accurate predictions about your future conversion rate. So, the more data we have, the more accurate we can be.
  • The campaign must have been receiving conversions at a similar rate for at least a few days."

 

3) Also try adding new ad texts every week. Readers get bored with the same texts every day, 

 

4) Are you optimising your ad text with these tehniques ?

 

a) Call to action ( words like call now, click here, buy now )

b) Capital letters for the first letters of every word

c) Usage of keywords in the Title of ads

 

5) Are you using the rotation of ads according to the optimisation of conversions ?

 

https://support.google.com/adwords/answer/112876?hl=en

 

Just quoting 

 

"

  • Optimize for conversions gives preference to your ads that are expected to get the most conversions like purchases and sign-ups. Your ad group might receive fewer clicks, but it'll likely receive more conversions. If there isn't enough conversion data to determine which ad is likely to provide the most conversions, ads will rotate to optimize for clicks."