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Getting good impressions for search add but no clicks why so

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

my search campaign has good search but no clicks why so

 i have potential key words, relevant add

will any one suggest please

1 Expert replyverified_user

Getting good impressions for search add but no clicks why so

Top Contributor
# 2
Top Contributor

Hi @Naufa348,

 

Either your keywords are way too broad or the ad copy is not appealing to users. You are advised to use more specific keywords and/or create more compelling ad copies.

 

Best,

Lakatos

Getting good impressions for search add but no clicks why so

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hello Lakatos

Thank-you for your valid suggestion, i need little more

Presently i have 2 ad groups each having 10 keywords with 4 ad copies each. Can i split it in to further group by reducing 3 keywords in a group and write ad acordingly,is it useful?

My keywords are not broad and related to ad-copies and landing page