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Getting calls for businesses outside our industry

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi - we're getting a lot of calls for businesses outside our industry. We only use keywords for ourindustry - towing. What's going on here?

Re: Getting calls for businesses outside our industry

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hello Spring Business, 

Welcome to adwords Community, 

Please make sure that you have choosen a keywords, its relevant to website. 

Re: Getting calls for businesses outside our industry

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I did - all keywords are relevant to our industry. In fact, our main keyword "towing" is in every keyword. But, we are getting calls for doctors, electricians, vacuum repair, etc. Can we gre credit for these clicks? How can we fix this issue?

Re: Getting calls for businesses outside our industry

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Look at the actual search terms the searchers used under search query report and add irrelevant keyword search terms as negative keywords to block irrelevant traffic. And bid on restrictive keyword match types (phrase or exact) to further filter out bad traffic. Hope it helps!

Re: Getting calls for businesses outside our industry

Badged Google Partner
# 5
Badged Google Partner

In addition to the search terms report, and restricting KW match types (start there, definitely!) - Dont forget about ad text.

 

What is the content of the ad in your account with the most impressions?

 

How are the calls and clicks related? Are you using call extensions - If so what kind of call extensions? How do you know the calls have anything to do with clicks on the adwords ads? Are you listed with any other online promotional entities - Could one of those properties be responsible for these irrelevant calls? What kind of adwords account is this - A standard adwords account or an adwords express account?

 

There's a lot that could be going on here. The more information you can provide, the more possibilities can be eliminated,a dnt eh more likely it is that we can help you solve your problem. Smiley Happy

Tom