Getting To The Top?
I've been battling with a competitor for top spot for an Ad. Wondering what is the best approach to use to stay at the top... is it just a matter of increasing my bid? Should I create new content with new ads? I notice my clicks decrease when I am second vs. when I am first.
Would love to have some suggestions.
Re: Getting To The Top?
Only Bid is not a solution to occupy top position. Ad rank and keyword quality score are also matter.
Try to enhance your landing page, keywords quality score and ofcourse increase Bid.