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Getting To The Top?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi there...

I've been battling with a competitor for top spot for an Ad. Wondering what is the best approach to use to stay at the top... is it just a matter of increasing my bid? Should I create new content with new ads? I notice my clicks decrease when I am second vs. when I am first.

 

Would love to have some suggestions.

 

Thankyou

Re: Getting To The Top?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Carlos,

Only Bid is not a solution to occupy top position. Ad rank and keyword quality score are also matter.
Try to enhance your landing page, keywords quality score and ofcourse increase Bid.

Regards,
Virendra
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2016

Re: Getting To The Top?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
You need to have better quality score. Try https://support.google.com/adwords/answer/140351?hl=en Sometimes it is higger bid, sometimes better landing page or ad. Start optimizing your ad, check your landing page.