Geographic report - shows Minus impressions
In Geographic report, I have seen some minus impressions.
How is it possible?, what is the concept of minus/negative impressions.
Thanks in Advance!
Different metrics update at different times in the AdWords reporting UI. Many metrics are based off the calculation of other metrics and dimensions.
Wait at least 4 hours and this should correct itself. Not all stats update in real time or at the same time. NEVER make account decisions with only a few hours of data.