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Geographic areaNot filtering properly

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am frequently being charged for out of state clicks or searches withing my search area looking for services out of state.  I manage a medical office and have checked and rechecked my parameters with google.  The customer service reps have no advice to help me.  They state that this should not happen with the geographic parameters I set.  Any suggestions

Re: Geographic areaNot filtering properly

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

What are the parameter that you have set? For targeting under campaign setting
Default is:
Location options (advanced)
Target
People in, searching for, or who show interest in my targeted location
Edit
Exclude
People in, searching for, or who show interest in my excluded location
Edit

Have you added all those other states, countries in the EXCLUDE List by REMOVING them from Targeting?

 

Example:

 

exclude.JPG

 

In the image example above I only want East cost traffic that is interested in a Single County In the State, and I also excluded or  "Removed from targeting"  other area's that share the County Name

 

That is one of the biggest errors people make. If you don't service say Texas, make sure Texas and TX is in your REMOVED from the targeting list ( same for all other states and countries.  Saves impressions and costly clicks.
https://support.google.com/adwords/answer/1722038?hl=en

Next is Negative Keywords under keyword tabs:

Add negative keywords for all other states spelled out and their abbreviations.
This will stop the out of state searches if they include those State names as well etc
https://support.google.com/adwords/answer/2453972?hl=en