Geo Targeting in Ad Copy
Has anyone experimented with using locations in the ad copy?
For Example: "Buy Cabinets In New York"
If so, has there been an increase in conversions, CTR, etc?
Thank you and I look forward to your responses.
Re: Geo Targeting in Ad Copy
If you are targeting New York and queries that contain New York, then yes it's good practice to confirm in the ad copy that your service/product is relevant to the New York area. Location and call extensions can also help with that.
Re: Geo Targeting in Ad Copy[ Edited ]
April 2016 - last edited April 2016 by Buzzb
Yes, it will help with higher CTR and Quality Score. This keyword 'Buy Cabinets in New York' has a very high 'buy' intent and I would say this keyword will give high conversions. I would test this as:
and see how the conversions are.
Hope this helps.
To Your Success