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Geo Targeting in Ad Copy

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello All,

 

Has anyone experimented with using locations in the ad copy?

 

For Example: "Buy Cabinets In New York" 

 

If so, has there been an increase in conversions, CTR, etc?

 

Thank you and I look forward to your responses.

 

PPCSophie

PPCSophie
1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author PPCSophie
April 2016

Re: Geo Targeting in Ad Copy

[ Edited ]
Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

@PPCSophie

Yes, it will help with higher CTR and Quality Score. This keyword 'Buy Cabinets in New York' has a very high 'buy' intent and I would say this keyword will give high conversions. I would test this as:

Broad
Phrase
Exact
Broad modified

and see how the conversions are.

 

Hope this helps.

To Your Success


Uzair

<edited by a Community Manager as noted below>
 
Note: this post has been edited by a Community Manager, per Community Posting Guidelines, in order to remove link to site.

View solution in original post

Re: Geo Targeting in Ad Copy

Rising Star
# 2
Rising Star

@PPCSophie

 

If you are targeting New York and queries that contain New York, then yes it's good practice to confirm in the ad copy that your service/product is relevant to the New York area.  Location and call extensions can also help with that.

 

Re: Geo Targeting in Ad Copy

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Of-course allowed and Its a good practice. It will make your ads more effective.

Regards,
Virendra
Google Adwords Expert
Marked as Best Answer.
Solution
Accepted by topic author PPCSophie
April 2016

Re: Geo Targeting in Ad Copy

[ Edited ]
Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

@PPCSophie

Yes, it will help with higher CTR and Quality Score. This keyword 'Buy Cabinets in New York' has a very high 'buy' intent and I would say this keyword will give high conversions. I would test this as:

Broad
Phrase
Exact
Broad modified

and see how the conversions are.

 

Hope this helps.

To Your Success


Uzair

<edited by a Community Manager as noted below>
 
Note: this post has been edited by a Community Manager, per Community Posting Guidelines, in order to remove link to site.

Re: Geo Targeting in Ad Copy

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Thank you Uzair
PPCSophie