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GSP Campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Regarding the pricing of GSP campaign, as far as I understand the cost is CPM based, is that correct?

Can you please explain in details how Google calculate the cost in the GSP campaigns?

Thank you

1 Expert replyverified_user

Re: GSP Campaigns

Top Contributor
# 2
Top Contributor

Hi @Gil A;

>>" For these types of ads, you’ll only pay for clicks on the collapsed ad as it appears at the top of the Promotions tab in Gmail inboxes. Once someone expands your ad, any clicks on your content are free.

 

https://support.google.com/adwords/answer/6105478?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: GSP Campaigns

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I believe you are wrong
The best payment is per impression as far as I was told by Google rep on the phone

Re: GSP Campaigns

Top Contributor
# 4
Top Contributor

My quote was "straight from the horse's mouth" -i.e. From Google's own help written documentation....

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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