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GMail needs corrective metrics → 677 Clicks | 566 Impressions | 119.61% CTR

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I have a targeted gmail campaign with 12 ad groups. The CTR is grossly overstated. 

Date range is 7 days. What's going on?

 

Better corrective action:

a. Make Clicks = clicks to website

b. Create new Display Open = gmail open rate, or display lightbox open rate

c. Segregate GMAIL campaign from DISPLAY campaign types on campaign type filter segment (display has .05%-.40% CTR, RM display has 0.3-1.1%ctr, GM display has 100% CTR)

 

These corrections would make life so much easier. 

 

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2 Expert replyverified_user

GMail needs corrective metrics → 677 Clicks | 566 Impressions | 119.61% CTR

Community Manager
# 2
Community Manager

Hi Michae,

 

Are you still seeing these high clickthrough numbers in your account?

 

Cassie

GMail needs corrective metrics → 677 Clicks | 566 Impressions | 119.61% CTR

Top Contributor
# 3
Top Contributor

This should be sorted out after several hours when all  AdWords serves are synced.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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