GDN: display problems with banners in display network
we are getting loads of impressions for our text ads, but no or only few impressions for our banner ads.
Could this be related to CPC?
Or the quality of our banners that Google may be looking at before putting them live?
please tell us.
Great thanks, best,
Re: GDN: display problems with banners in display network
Do you have banner ads and text ads within same ad group or different?
Also note that image or banner ads occupy more space. So the competition is high and you have to compete within that same ad auction where you have limited space among other advertisers. So many times it is observed that Avg Cost for Display ads is higher compared to regular text ads on GDN.
Try increasing the bids and if you haven't separated the text and display ads, launch them in separate ad groups OR rather different campaign for better optimization.
Also look at these effective tips on creating Display ads:- https://support.google.com/adwords/answer/1722134?hl=en