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GDN: Targeting English users across the EU

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

A friend would like to target English speaking users across the whole of the Europe using the Google Display Network. Am I right in thinking that the best way to do this would be to apply "English" within the Language settings at a campaign level? If so, will it only serve ads on sites that use the English language for people browsing within the EU?

 

Thanks,
Ned

1 Expert replyverified_user

Re: GDN: Targeting English users across the EU

Top Contributor
# 2
Top Contributor

Hi Ned,

 

Welcome to the AdWords Community Smiley Happy

 

Am I right in thinking that the best way to do this would be to apply "English" within the Language settings at a campaign level?

You are in the right track. you can select the English language in the campaign setting.

 

If so, will it only serve ads on sites that use the English language for people browsing within the EU?

 

First you need to understand how Language targeting works in Google Display Network. Google Display networks define the users language choice based on the users past reading habits. e.g a Italian speaker read English blogs and visits English websites, S(he) may see your ads on the Italian blog page and English blog page.

 

It is very hard to tell that your ads would serve only on those sites that use the English Language. Your Ads may appear on the other language websites, depending on user's past habit.

 

Please follow the below link for more info:-

https://support.google.com/adwords/answer/1722078?hl=en

 

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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