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GA remarketing list vs. AdWords remarketing list

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

why is there a discrepancy between GA remarketing list size & AdWords remarketing list size for the same rule?  

 

Thank you,

Pilar 

Marked as Best Answer.
Solution
Accepted by topic author Pilar E
September 2015

Re: GA remarketing list vs. AdWords remarketing list

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
I believe the two systems have different reporting software. The other problem could be that they update at different times of day, or report using different lengths of time. I'm no expert on this, but it's expected that two software systems will give two different results.

More important is to work out who's buying, how much money you're making and where it's coming from! After all, you have control of the front end (your ads) and the back end (your company's sales and profits). Look to those and what comes in between will help you improve the things that really matter.

Does this help?
Marked as Best Answer.
Solution
Accepted by topic author Pilar E
September 2015

Re: GA remarketing list vs. AdWords remarketing list

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi

Just to add to the answer above here is what i have understood from my experience.

This mainly happens because Adwords and Analytics use 2 diffrent type of cookies. Analyticss uses 1st party cookies and adwords uses 3rd party cookies. Under secured networks especially in finance and IT companies some companies will have browser settings to reject 3rd party cookies.

This leads to discrepancy between these to list sizes

Hope this helps

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: GA remarketing list vs. AdWords remarketing list

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Excellent, Thenix!

Re: GA remarketing list vs. AdWords remarketing list

Top Contributor Alumni
# 5
Top Contributor Alumni

Thanks Gemma Smiley Happy

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: GA remarketing list vs. AdWords remarketing list

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks Gemma it does help (:

Re: GA remarketing list vs. AdWords remarketing list

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thank you Nik!

Re: GA remarketing list vs. AdWords remarketing list

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
My apologies guys, i thanked you from a different account...THANKS!