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Frequent Ad Copy Updates

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I have a client who wants to update ad copy to reflect new pricing/specials/features on a weekly interval.

 

My thinking is this is not a wise strategy as Google considers an ad's historical performance to determine estimated CTR and if the existing ads are paused and new ones put in rotation every 5-7 days, it will not strengthen the campaign's overall performance.

 

Does anyone have any thoughts on this?  

 

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Beverly B
September 2015

Re: Frequent Ad Copy Updates

Badged Google Partner
# 2
Badged Google Partner
Beverly,

I agree with you. I would attempt to use Call Outs's for this pricing strategy and keep a good USP ( unique selling proposition) with the main ad copy to build history.

Re: Frequent Ad Copy Updates

Rising Star
# 3
Rising Star
Hi Beverly, how are things?

I think that the using Ad Customizers don't send your ad for review (not sure about that). So it would be my advice.

Check more about this, here:
https://support.google.com/adwords/answer/6072565?hl=en

And here:
https://support.google.com/adwords/answer/6188466?hl=en

And specially here:
https://developers.google.com/adwords/scripts/docs/solutions/customizer

Hope this helps.

Leandro Martinez | Basta1Click

Re: Frequent Ad Copy Updates

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Many thanks! This client doesn't run a campaign that would benefit from implementing scripts, but that would be a great suggestion if they were. I've decided to move forward with extensions that are easy to update and won't require ad copy updates. 

Re: Frequent Ad Copy Updates

Rising Star
# 5
Rising Star
Hi Berverly,

Ad Customizers can be added without the need of scripts. Scripts are just one of the ways to go. I think you can update princing for instance just by uploading a new spreadsheet, without changing the ads. Take a look on the first two links.

Extensions are good way to go to. Hope this works Smiley Happy

Leandro Martinez | Basta1Click