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French Keywords optimisation

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

The problem as been resolve thank you 

1 Expert replyverified_user

Re: French Keywords optimisation

[ Edited ]
Top Contributor
# 2
Top Contributor

There are two reasons why you would want the keyword in your ad:

Google can show it in bold in the URL
People think an ad is more relevant if their search query is in the ad

Both generally lead to a higher CTR.

For the bold in the URL, I just searched for "Électrician" here in Australia, and "electrician" was bolded in an ad URL.
For seeing the search query in the ad, I doubt people will care if it is Electricien or Électricien.

So just use whichever you feel is the more correct, the end result should be the same.