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Formulas In PPC

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# 1
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Good afternoon!

Does anyone know where to find the formulas to calculate what is in the table 1 of this article:


I tryied to do the calculation with the values of the article but I did not get the same result. Can you explain it to me?

- AVERAGE of AdGroup IS

- SUM of Weightned QD

Marked as Best Answer.
Accepted by topic author João M
May 2016

Re: Formulas In PPC