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Flexible bid strategy

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

I have couple of queries.

 

1) Can I set a flexible strategy for a particular keyword?

2) Can I switch back to my normal bidding process from flexible bid strategy, if I am not satisfied with the performance?

1 Expert replyverified_user

Re: Flexible bid strategy

Top Contributor
# 2
Top Contributor

Hi Kapil, the answer is "Yes" to both your questions, although not all strategies are available at the Keyword level.  Check out the information on this page for details of which strategies can be used at which level:

 

https://support.google.com/adwords/answer/2979071?hl=en-GB

 

You can switch back at any time.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Flexible bid strategy

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Jon,

Thanks for your feedback. I have one more query on this. What criteria should be selected to apply a flexible bid strategy for a particular keyword.

Be it CTR or avg. CPC? is there any particular rule for this?