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Flexible Bid Strategies

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

what happen if l set increase/decrease rate on  Flexible Bid Strategies however l dont set a limit ?

Re: Flexible Bid Strategies

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Most Bid Adjustments can't be used in case of Flexible Bid Strategies except the mobile bid adjustments of -100%. Note, you don’t need to remove bid adjustments, they just won’t be used.

Re: Flexible Bid Strategies

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
this is not l am asking the question is ,when l choose top3 on page flexible bid and without any Max. bid limit set so how the the increase/decrease work ?

Re: Flexible Bid Strategies

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi Emrullah,

 

The system automatically raise or decrease your bids to meet the top of the page bid estimates. But, with Max. bid limit you have more control over your Max. CPC bid limit. With the Max. CPC bid limit set, you are restricting the system to set the bids with in that limit, if the bid is exceeding that limit, automatically system stops to increase the bid further. Anyhow Adwords recommends to not to set the Max. bid limit because doing so can restricts Adwords automatic bid optimization. But, it is preferable to set limit to have control on your bids.

 

Hope this helps you !