Flash & HTML 5, keep both or discard one format?
I would like to ask anyone's opinion with regards to this matter. Is it suggested to keep both copies of a banner ad? One is in Flash and is in HTML 5 format. I know that the HTML 5 is an alternate for those who have problems viewing the one in Flash but is it worth it? I mean wouldn't it just be redundant enough? Is there anyone out there who did an A & B testing with regards to this one? Which kind of format is much better? Thank you.
Re: Flash & HTML 5, keep both or discard one format?
However, there's no right answer to what's better. You need to test yourself. Realistically, in terms of CTR, identical ads should perform pretty similar but you should test anyway.