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Flash & HTML 5, keep both or discard one format?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to ask anyone's opinion with regards to this matter. Is it suggested to keep both copies of a banner ad? One is in Flash and is in HTML 5 format. I know that the HTML 5 is an alternate for those who have problems viewing the one in Flash but is it worth it? I mean wouldn't it just be redundant enough? Is there anyone out there who did an A & B testing with regards to this one? Which kind of format is much better? Thank you.

1 Expert replyverified_user

Re: Flash & HTML 5, keep both or discard one format?

Top Contributor
# 2
Top Contributor
I would stick with both. For now at least. Many browsers on mobile devices, especially tablets, are not identified as mobile browsers to Google and a HTML5 ad is a good fall back.

However, there's no right answer to what's better. You need to test yourself. Realistically, in terms of CTR, identical ads should perform pretty similar but you should test anyway.