AdWords
2.2K members online now
2.2K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Fixing keyword conflicts on Geo Targeted Campaigns

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hey guys,

 

I have just taken over an Adwords account and starting to restructure it, but I've come across and issue I cannot seem to figure out.

 

Currently there is a single Geo campaign, that targets +keyword1 +keyword2 in the whole of the SW England.

 

I want to create town specific campaigns, one by one. 

 

I created a new Town1 Geo campaign, along with ad group, keywords etc and targeted specifically that town only. So now I can use the town in the ad text.

 

I added Town1 as a excluded town on the generic geo campaign, thinking this would prevent conflict.

 

However, the new ad groups aren't showing ads, because the system believes they are conflicting with the generic geo campaign, but I cannot see how, considering I excluded this town in the generic campaign. 

 

Any idea what I've done wrong or how I can get around this?

 

Many thanks!

1 Expert replyverified_user

Re: Fixing keyword conflicts on Geo Targeted Campaigns

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆
Ah ok, it appears to have resolved itself. I guess Google was temp confused but all seems good now!

Re: Fixing keyword conflicts on Geo Targeted Campaigns

Top Contributor
# 3
Top Contributor

Hi Paul, glad it seems to be resolved, but can I ask how you're targeting the towns?  Are you doing it via Keywords (e.g. adding "Taunton" or whatever to the Keywords themselves) or by adding the towns as specific targets in Location settings?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Fixing keyword conflicts on Geo Targeted Campaigns

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Hi Jon, 

 

I am targeting the towns in two ways, first I am targeting them for when they add the keyword "Taunton". So for example Service Type Taunton and sending them to a specific town landing page. 

 

But I have also setup a separate GEO targeted campaign specifically for Taunton. So if the searcher searches for "Service Type" but I know they're based in Taunton from the GEO targeting, I can still use Taunton as a keyword in the ad and of course send them to a specialised landing page. 

 

Does all of that make sense?

Re: Fixing keyword conflicts on Geo Targeted Campaigns

Top Contributor
# 5
Top Contributor

Yep, that sounds fine.  All I was going to caution was that Location targeting in the UK can be extremely unreliable and targeting small regions sometimes almost impossible (efficiently).  For example, I'm usually shown as being in Leeds or even Hull, when I'm 40 miles from one and 60 from the other.

 

Using Keyword location terms is more accurate, but then you're relying upon those terms actually being entered and of course not everyone does this.

 

Are all these locations part of the same chain/franchise?  One solution I've seen is to use a "global" landing page that allows visitors to choose their service location when no information exists, but also allows for when that location information does exist (by Keyword level destination URLs).

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits