AdWords
1.9K members online now
1.9K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

First page bid

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

How do my ads work with first page bid limit?

My maximum CPC is a lot higher than first page bid for the keyword, but I can't find my ad anywhere, however for other keywords where the first page bid is higher, ny ads appear.

How can I determine which of my keywords are the cheapest, when the first page bid price clearly doesn't give me any valuable information on that matter.

 

Many thanks

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Magnet M
September 2015

Re: First page bid

Top Contributor
# 3
Top Contributor
Hi Magnet,

In addition to the above reply, I would like to say that Est. first page and Top page bid is only only estimate it does give you unique information where your ads appear, as it depends on the several internal as well as external factors:-

Internal Factor:-

Real time quality score and relevancy of the search terms, when your ads appear on the search engine result page.

External Factors:-

Real time competition and location where a user's perform a search with search term.

You can follow the below link for more information:-

https://www.en.adwords-community.com/t5/Manage-ads/No-ads-for-a-keyword-what-is-my-CPC/m-p/283825#M3...

https://support.google.com/adwords/answer/2472742


I agree with Adrian to find the cheapest keyword method. But I like to say finding the cheapest is not the solutions, you have to think which keywords helps to achieve the advertising goals.
Thus find those cheapest keywords which gives you better ROI.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Magnet M
September 2015

Re: First page bid

Top Contributor
# 6
Top Contributor
Hi Magnet,

Go to the keywords tabs,
Then click on Column>customised Column>performance>Avg Cpc.

Then you will find the avg cpc column in your keywords

Please follow the below link for mire detail:-

https://support.google.com/adwords/answer/2454071?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: First page bid

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

"How do my ads work with first page bid limit?"

To verify if your Ads appear for a keyword use the Ad Preview Tool 

https://adwords.google.com/d/AdPreview/

 

A probable cause of your Ad not triggering impressions is low search volume. You can verify the estimated volume of searches using the Keyword planner : https://support.google.com/adwords/answer/2999770?hl=en

 

"How can I determine which of my keywords are the cheapest, "

 

The first page bid is just an estimate. The "cheapness" of a keyword can be measured after receiving clicks for a longer period like a week or a month, from the column "Avg. CPC" that is the real cost of clicks. You can read more from here : https://support.google.com/adwords/answer/14074?hl=en

 

When an account manager starts learning more about the AdWords system, he/she can evaluate a keyword from more perspectives like ; cost of conversions, return of investment. This means that avg. cpc. is a metric useful only in the begining when you do not have more data about the value a keyword can return.

Marked as Best Answer.
Solution
Accepted by topic author Magnet M
September 2015

Re: First page bid

Top Contributor
# 3
Top Contributor
Hi Magnet,

In addition to the above reply, I would like to say that Est. first page and Top page bid is only only estimate it does give you unique information where your ads appear, as it depends on the several internal as well as external factors:-

Internal Factor:-

Real time quality score and relevancy of the search terms, when your ads appear on the search engine result page.

External Factors:-

Real time competition and location where a user's perform a search with search term.

You can follow the below link for more information:-

https://www.en.adwords-community.com/t5/Manage-ads/No-ads-for-a-keyword-what-is-my-CPC/m-p/283825#M3...

https://support.google.com/adwords/answer/2472742


I agree with Adrian to find the cheapest keyword method. But I like to say finding the cheapest is not the solutions, you have to think which keywords helps to achieve the advertising goals.
Thus find those cheapest keywords which gives you better ROI.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: First page bid

Top Contributor
# 4
Top Contributor
And the bottom line is that it is an estimate with quite a large margin of error. If you want to get the real raw data use the keyword planner.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: First page bid

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

I still can't seem to understand, how I determine tthe cheapest keyword, simply because my campaigns, ads and ad groups show Avg. CPC, but keywords do not.

Marked as Best Answer.
Solution
Accepted by topic author Magnet M
September 2015

Re: First page bid

Top Contributor
# 6
Top Contributor
Hi Magnet,

Go to the keywords tabs,
Then click on Column>customised Column>performance>Avg Cpc.

Then you will find the avg cpc column in your keywords

Please follow the below link for mire detail:-

https://support.google.com/adwords/answer/2454071?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’