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First Display network advert - very bad results

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

Is the google display network absolute rubbish and a waste of time?

 

I uploaded a banner choose placements based on user interest, google estimated 10B+ impressions per week and I received absolute peanuts.

 

just 1,000 impressions and 1 click in nearly a whole week.

 

I wanted to receive 10,000+ clicks per day, what the hell happened here? 

 

Is Google talking bull when it estimates 10B+ impressions per week? it probably means 10B impressions shared with 10M advertisers....

 

other media buy networks have provided me with thousands of clicks in minutes. especially pop up types that convert.

 

Any way to fix this?

 

3 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: First Display network advert - very bad results

Top Contributor
# 8
Top Contributor
Hi Asif, just a quick comment - in the GDN you can often see a very big difference in impressions with a change of CPC of just £0.01 or £0.02. So if your current CPC is £0.10, you may find you get quite different results simply increasing it to £0.12.

Jon
AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Re: First Display network advert - very bad results

Top Contributor
# 2
Top Contributor
HI Asif,

You can not compare AdWords Dipslay campaign with Pop Ads. Google Display ads are auction based adverting where as pop ads are reserved buying. Also Pop ads are junk traffic, the publishers run the code at the back end and send the traffic on your website. Such type of traffic does not help you to improve your Comscore rank

Okh forget about all these things, Now Coming to your concern, As AdWords works on auction based adverting, so try to increase the CPC, so that you can get more traffic. Also Add Text ads along with banner ads.

You can also try the other targeting methods, Like Contextual targeting and Topics. AdWords always depends o testing, You can not get the instant results, once you have set up the campaigns. Try testing and check where you are able to get the results.


--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: First Display network advert - very bad results

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I should have mentioned my max CPC is £0.10.

The pop ups I have used have been converting at 1 in 1,000 clicks and the prices are less than £0.001 so very easy to get positive ROI.

I have used media buy networks like exoclick and trafficjunky whilst doing affiliate markteing for a few adult programs - dating, adult webcam & porn sites! These media buy networks placed my banners on all the most popular sites, with a max CPC of £0.05 I was able to get thousands of clicks per day, banner clicks, similar conversion rate to search adverts.

So I am assuming a max CPC for google display adverts will get me no where and I need to increase to £0.50 ? But this will most likely wipe out my ROI completely.

What sort of CPC are you spending to get sufficient amount of clicks per day?


Re: First Display network advert - very bad results

Top Contributor
# 4
Top Contributor
Hi Asif,

I can not comment about the affiliate network. But AdWords works based on auction, so you can adjust your maximum as per your ROI.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: First Display network advert - very bad results

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
When you upload a banner on display network and ad landing page URL will it give a negative ROI initially? And you have to tweak campaign to turn it into a positive ROI?

What sort of tweaking do you do, change banners, landing pages and display banner placements?

Many times I have run campaigns on Bing search network and recieved negative ROI and quit, do SEM agencies do this?

Re: First Display network advert - very bad results

Top Contributor
# 6
Top Contributor
Hi Asif,
First starts checking Placement Performance reports, and check what placements are consuming your budget, Then You can Exclude them, Apart from that you can check the some are placement are irrelevant category, so find the basic keyword there and them as negative in your campaign.
Then you can check the landing page as well as the banners.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: First Display network advert - very bad results

Top Contributor
# 7
Top Contributor
Hi Asif,

Initially no one can pre determine that how the adwords account is going to perform whether its a search network or display network, choose the campaign type as per your goal. Here everything is analysis and optimization on the basis of results.
Display network is very useful platform for brand awareness. Even a lot of surveys says that running ads on display network helps to attract a lot of customers who then convert later or at the same time. It has been observe that seeing your ads on display network user searches about you or your services and in search they get converted either by organic result or through your ads on search network.

Now coming to you question, if you choose irrelevant keywords(not exactly targeting your services) for your search network campaigns then also you will face the same issue until you will optimize by proper keywords selections and negatives to avoid unnecessary traffic. Similarly, optimization is necessary for display campaigns also to yield best results.
One more thing, you have uploaded the banner, check whether that format/size is available for those particular placements, always use the different sizes for banners ads for better visibility or exposure.
Consider all the things that have been shared by Rakesh.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: First Display network advert - very bad results

Top Contributor
# 8
Top Contributor
Hi Asif, just a quick comment - in the GDN you can often see a very big difference in impressions with a change of CPC of just £0.01 or £0.02. So if your current CPC is £0.10, you may find you get quite different results simply increasing it to £0.12.

Jon
AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: First Display network advert - very bad results

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I increased it to £0.25 still not getting clicks.

But when I increased it to £0.50 I got 14 clicks in first four hours! If i kept this live for a day or two maybe 50 clicks an hour!

Max CPC of £0.50 gave average CPC of £0.36. Thats £36 for 100 clicks.

I am affiliate marketing for a handbag site average sale commission is £7 which means I would need 1 sale for every 20 clicks just to break even.

This is impossible to get a positive ROI.

Anyone know how I can get positive ROI with max CPC of £0.50?