Finding best Location to Optimize my Campaigns
My manager asked me to stop all our campaigns and only run 1 international campaign with limited budget daily.
1 Campaign contains 2 AdGroups each AdGroup will have 20 or more broad KW and only 1 Adtext for each.
Is that a good way to find our best locations ? hence one of AdGroup will contain KW that we never mention at our website but it describing our software in way or another.
My main concern do I'll lose money or I'll not get traffic and got disapproved ads,
How can I convince him?
Re: Finding best Location to Optimize my Campaigns
When talking about location based PPC campaign, you are running the campaign without any specific location (international). So, the campaign will not work for any specified location.
If you want to grab the customers from one single location, then only location specific campaign is preferred, else you can go for international location. But, I would like to prefer you that if you have a limited count of budget, go for the location specific campaign with maximum number of customers (maximum ROI).
Re: Finding best Location to Optimize my Campaigns[ Edited ]
March 2016 - last edited March 2016
You should never advertise your business if there is no goal behind that. First define your goal & then create the campaigns according to that to achieve your goal. Let's say if your goal is to generate only traffic to your website then you can go ahead with the broad keywords but be specific to the theme you want people to get from & do not forget to put a master negative list in order to stop the irrelevant traffic to your website.
On the other side if your goal is to generate sales or booking. You should choose your keywords & the match type very carefully in order to get better ROI. So don't just go and implement whatever anyone says. First as him what the goal is understand that & start your campaigns accordingly.
If you have any confusion do let me know. Here to help you out