Filters to Optimizing Campaigns
I want to optimize all my campaigns, as the campaigns are already set by another guy in my company i need to check each and everything to optmize. But, to check each and every campaign, ad groupds and keywords with out any criteria is little bit difficult. I feel that checking them with the help of filtering is good to break them into certain categories, So that i can plan into improve that filtered list in sperately. Can anyone help me how to filter them and also some basic useful filters.
Re: Filters to Optimizing Campaigns
You can create filters for areas like CTR, avg position, higher cost and lower performing keywords etc.
You can go to campaign tab, select the data range and click on the filter menu and create custom filter as you required.
You can see this link for more information - https://support.google.com/adwords/answer/2454069?hl=en