Father's Day AdWords Tips
The searches for Father’s Day ideas start around May and peak in June. You can see it from this graph from Google Trends. This is very similar to other occasions, such as Valentine’s or Mother’s Day.
What is important for marketers is to ensure your campaigns are fully optimized. You may also wish to create a specific Father’s Day campaign and if you have resources, you might want to create a dedicated site where you will direct your seasonal traffic.
Quick tip you might want to apply to your campaign:
- Last minute reminder for Father’s Day.
This way you can target last minute shoppers who are busy to go to store and try to get a present online. Enhanced your ad text with word such as 'Free Delivery', 'Next Day Delivery', or '24hr Delivery', etc. However, be truthful. Don’t offer something you can’t deliver.
If you have any other good tips, share with us.