Fall in Branded Search
Afternoon Fellow PPC'ers.
Question for you all. Me and my colleagues have seen a decline in branded searches across multiple verticals in 2013. We are a bit stumpedt o be honest, has anyone else experienced this or any ideas why we are seeing a general trend?
Re: Fall in Branded Search
Are you seeing a decrease in branded search compared to what you saw this time last year or what you saw at the end of 2012?
If you're looking at end of 2012 data the decrease is most likely due to the passing of the holiday season and the influx of search traffic it brings.
I work in the tech retail industry and haven't seen any noticable decrease in our branded traffic year over year. Not sure what your industry is but you should pull some keyword reports to see if its a specific brand term you're seeing traffic decreasing. Also check to see if maybe a competitor has started bidding on your brand keywords. They could be stealing some of your clicks away!