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Expected Clickthrough rate and Ad Relevance below average

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# 1
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 I am currently using a pharase match keyword called "wordpress developer"


I have created the following ad for this keyword, and both quality scores mentioned on my title is below average.?? It say the keyword "developer" twice on the ad copy. I can't use the word "wordpress" in my headline because its trademarked. Can anyone please tell me how I can fix this?

{KeyWord:Hire a WP Developer}
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1 Expert replyverified_user

Expected Clickthrough rate and Ad Relevance below average

Top Contributor
# 2
Top Contributor

Hi @Eldan S,


I would recommend not to use the DKI in the ad as it may get disapproved if your keyword is wordpress.

Also, use USPs and strong call to action in the ad to attract the users and imparting transparency.


Additionally, use ad extensions.

Check the average position of ads, increase the bids of keywords if ads are ranked at lower positions.

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