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Expected Click Through Rate

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# 1
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How can I increase my Expected CTR? I have a low Expected CTR but a high actual CTR.

2 Expert replyverified_user

Re: Expected Click Through Rate

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Griffin F,

 

Welcome to Advertiser Community. 

 

To your question, if you consistently achieve a higher Actual CTR, it will eventually affect your Expected CTR. You need to allow it some time to start improving. Stay focused in keeping it consistent. 

 

All the best!

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
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Re: Expected Click Through Rate

Rising Star
# 3
Rising Star
Hi Griffin,

Is the high actual CTR and low expected CTR associated with the same keyword?

Regards
Archit, AdWords Rising Star, Community Profile
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Re: Expected Click Through Rate

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Griffin,

Broaden your keywords, and use keywords that are eye-catching in the advertisements.

Thanks,
Sandeep Kumar Seeram