Re: Expected Click Through Rate[ Edited ]
January 2016 - last edited January 2016
Hi @Griffin F,
Welcome to Advertiser Community.
To your question, if you consistently achieve a higher Actual CTR, it will eventually affect your Expected CTR. You need to allow it some time to start improving. Stay focused in keeping it consistent.
All the best!
Re: Expected Click Through Rate
Is the high actual CTR and low expected CTR associated with the same keyword?
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