I have been trying to get expanded sitelinks to appear fro my brand terms with mixed results, on some clients they show whilst on others they don't I have tried to ask Google what criteria has to be met to ensure these show, but no response.
Can anyone give a definitive answer?
Re: Expanded sitelinks
Take a look here
"Preparing your campaigns
You can follow these tips to prepare your campaign to show enhanced sitelinks.
- Enhanced sitelinks can only show when your ad is above the organic search results. If a "top vs. other" report shows that your ads have few impressions in a top ad position, you can try increasing your Quality Score, increasing your max CPC bid, or a combination of the two.
- Add 6-10 sitelinks, each with a unique landing page.
- Have multiple active ads in your account with the same landing page URLs as your sitelinks. One ad to match each unique sitelink is the bare minimum."