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Expandable ads, does the words in Expanded description contributes to Quality Score of the ad

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In newly launched, Expandable ads, does the words in Expanded description contributes to Quality Score of the ad...

Re: Expandable ads, does the words in Expanded description contributes to Quality Score of the ad

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# 2
Follower ✭ ✭ ✭
Yes they contribute to the Relevancy thus contributing to the Quality Score of the ad.

Re: Expandable ads, does the words in Expanded description contributes to Quality Score of the ad

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi @Sandip S,

 

There are four main components of Quality score :

 

1. Expected click through rate,

2. Ad relevance

3. Landing page experience

 

Expanded Text Ads gives you 50% more text limit compared to the standard text Ads. So, you have the opportunity to make ads more relevant to the users by giving them more information, this should result in improvement of your ad-relevance and expected click through rate.

 

Here is link to make best ad-copieshttps://support.google.com/adwords/answer/6167101?hl=en&ref_topic=6167075

 

Effective Text Adshttps://support.google.com/adwords/answer/6167122?hl=en

Re: Expandable ads, does the words in Expanded description contributes to Quality Score of the ad

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
thank you @Loukik H

Re: Expandable ads, does the words in Expanded description contributes to Quality Score of the ad

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
thank you @DEEPAK G

Re: Expandable ads, does the words in Expanded description contributes to Quality Score of the ad

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
Hello @sandip_S,

The 3 contributors to quality score are:

1. expected click-through rate (about 40% of QS)
2. ad relevancy (about another 40%)
3. landing page relevance / user experience (about 20%)

Focus on the first 2 items to maximize efforts toward quality score. Thus, contributors to the first two relate to the ad copy tying to the user's search and providing material considered helpful for said search. Thus, using all the ad extensions will help with click-through rate and ad relevancy, as well as the language used in the ad (such as the headlines and description) which can include the containment of the actual search used by the Google user in bold. Using DKI (Dynamic keyword insertion) is one way to automatically show the user's search in the ad but make sure the keywords are relevant to the language of the description.

Let me know if that helps!

Nick

Re: Expandable ads, does the words in Expanded description contributes to Quality Score of the ad

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thank you @nick