Excluding specific pages in placements
Just wanted to know if there is a way to avoid certain pages in placements.
For example, let's say I am running a display network campaign, based on keywords (target & bid) and placements (bid only). I have a managed placement www.abc.com. I would like to show my ads in its pages but *not* on its home page.
Can I exclude that specific page through -ve placements?
Thanks in advance
You can exclude/include internal pages of a website but if you exclude main page url say www.abc.com then you'll be no longer to run your ads on its internal pages say www.abc.com/services. Main (Base) url is the core placement.
And if you wish to target internal pages of a particular website then you must have that website as managed placement. The better way to solve your query is to have that placement in your list and bid very low for home page url and bid higher for the page you want to target.