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Excluding ".ru" domains, porn sites, from locations where ads appear?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In reviewing the referring URLs to our website for ergonomics and safety consulting services to US customers, I notice that several referrers are ".ru" domains.  There are also a few porn sites which show up.  We don't have any reciprocal linking agreements with these sites, and when I check the referrers, they don't have any permanent links back to our sites, so I'm pretty sure that any traffic to our site from these referrers is coming from our google ads.  Needless to say we haven't had any requests to expand our consulting services to Russia, so I'd like to figure out how to do a blanket exclusion of ".ru" domains from our placement.  While we only get a couple of referrals a month from porn sites, I'd like to exclude those sites from placements of our ads on those sites as well.  

 

I've tried including a exclusion rule for *.ru" in our exclusions list, but Google adwords rejected that syntax.  Is there some syntax that will exclude all the ".ru" domains?

 

Also, is there some syntax to exclude our ads from being placed on sites with sexual content?  

1 Expert replyverified_user
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Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Excluding ".ru" domains, porn sites, from locations where ads appear?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Purswell,

 

It seems to me that you are looking at referrals through Analytics, did you also check your automatic placements in your AdWords account? You can see all placements where your ads appeared and where you got clicks from if you go under the Networks (or Display Network) tab and click on automatic placements. http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404178

 

If you notice sites there that you don't like, you can proceed to exclude them.

 

Also remember that if you are targeting only US through your AdWords settings, then even if your ads appear on .ru domains it means these people visiting these websites are still physically located in US and if the content was matched to your keywords, they might still be interested in your products. This means the domain itself doesn't really matter and you should look at the content of the website instead of the domain.

 

Hope this helps,
Karl 

View solution in original post

Re: Excluding ".ru" domains, porn sites, from locations where ads appear?

Top Contributor
# 2
Top Contributor

Hi Purswell,

 

Have you tried using different language and location settings? You can exclude Russia or only target US, if that is your choice.  I'm not sure how you have your campaigns set up.

 

Also, in the new Display Networks tab, you can exclude categories like 'Sexually suggestive content' which should help.

 

Just a couple of thoughts for you.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Excluding ".ru" domains, porn sites, from locations where ads appear?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Purswell,

 

It seems to me that you are looking at referrals through Analytics, did you also check your automatic placements in your AdWords account? You can see all placements where your ads appeared and where you got clicks from if you go under the Networks (or Display Network) tab and click on automatic placements. http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404178

 

If you notice sites there that you don't like, you can proceed to exclude them.

 

Also remember that if you are targeting only US through your AdWords settings, then even if your ads appear on .ru domains it means these people visiting these websites are still physically located in US and if the content was matched to your keywords, they might still be interested in your products. This means the domain itself doesn't really matter and you should look at the content of the website instead of the domain.

 

Hope this helps,
Karl 

Excluding ".ru" domains, porn sites, from locations where ads appear?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

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