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Excluding app users from retargeting list

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I'd like to exclude existing users of my app from my display and search-based retargeting campaigns. How can I accomplish this?

1 Expert replyverified_user

Re: Excluding app users from retargeting list

Community Manager
# 2
Community Manager

Hi Justin,


Thanks for posting to the Adwords community! You can exclude users of your app from your remarketing campaigns by first creating an audience of current app users (either through Analytics or through Adwords, depending on how you currently have your lists set up), and then excluding them by navigating to the bottom of the targeting page in the campaign (bottom of the Audiences tab in search, bottom of Display Network tab in Display) > clicking the +Exclusions button > Select Interests & Remarketing under either campaign or ad group exclusions, and selecting the app users list.


You can also find more in-depth instructions for audience exclusions here.


Does this help?