Excluding ads from search pages that I already rank well for?
I recently paused all of my brand keywords because they show up on the same pages that I already rank first page organically. However this brought my clicks way down and my impressions way, way, way up. Result, low CTR which effects my quality score and my CPC.
So, how can I keep my brand keywords that produce a good CTR while excluding my ads being shown on pages I already dominate organically?
Proably that's not something that you want to hear, but I think that not buying your branded keywords is such a terrible terrible idea.
Google conduct a study about this from time to time, and the numbers only have good thinkgs to tell you and they grow higher every time they update the study.
I mean, people are looking for you there, why won't you want to appear to them? You're just opening space for someone else to. Here you can find the study:
About the ranking page, you can't do that by any natural means. There's not a setting on Adwords to do that kind of thing, so you'd have to know the keyword you rank on, and not advertise it.
Hope this helps.
Leandro Martinez | Basta1Click
I agree with @leandrofm, bidding on your brand first and foremost allows you to deliver your own message / promotion in your own ad-copy written in your words.
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