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Exact Match

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Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Is it True : Google announced in 2014 that their paid search services, AdWords, would no longer rely on exact match keywords but also co-varieties of a keyword.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Exact Match

Rising Star
# 2
Rising Star

Hi Jeewan,

 

Earlier we had an option to exclude close variants for exact and phrase matches. With this change, this option isn't available and hence close variants become a default option. Other than that, there are no other changes to the basic functionality of keyword match types.

 

Cheers,

Sumanth

 

 

Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Exact Match

Rising Star
# 2
Rising Star

Hi Jeewan,

 

Earlier we had an option to exclude close variants for exact and phrase matches. With this change, this option isn't available and hence close variants become a default option. Other than that, there are no other changes to the basic functionality of keyword match types.

 

Cheers,

Sumanth

 

 

Sumanth Sridhar

Re: Exact Match

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
@Sumanth Sridhar Suppose i have keyword : [website designing] ican not exclude [website designer]

Re: Exact Match

Rising Star
# 4
Rising Star
Hi Jeewan,

Well, if you do not want to show ads for the search term website designer, you can add it as an exact negative Smiley Happy
Sumanth Sridhar