Exact Match[ Edited ]
January 2015 - last edited January 2015
Is it True : Google announced in 2014 that their paid search services, AdWords, would no longer rely on exact match keywords but also co-varieties of a keyword.
Re: Exact Match
Earlier we had an option to exclude close variants for exact and phrase matches. With this change, this option isn't available and hence close variants become a default option. Other than that, there are no other changes to the basic functionality of keyword match types.