5.3K members online now
5.3K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

Exact Match and co-varieties

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



Will my ads with exact match show for searches with insertations (not sure if this is the correct word) like 'and' 'or' etc.?

Example: if my exact keyword is [tennis shoes] could my ad show up when somebody is searching for 'shoes and tennis'?


Thank you.


Kind regards,


1 Expert replyverified_user

Re: Exact Match and co-varieties

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

No, Your ad would not trigger, You can test your ad appearance in Google Adwords - , If you want to appear your ad in such type search term use broad match modifiers.  Since broad match modifier allows you to target searches that include at least one of your keywords



Hope it will help today..

Re: Exact Match and co-varieties

Rising Star
# 3
Rising Star
@Clal Lodh,
BMM will trigger the ads only if all the +terms/words are present in the user query.

Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Accepted by topic author Jeltje V
April 2016

Re: Exact Match and co-varieties

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
No. Exact match keywords are as they sound, they need to match exactly.

So [tennis shoes] will only show ads for searches that exactly match [tennis shoes].

An ad with a dynamic headline for this keyword would have [tennis shoes] as it's headline.

Remember, you can use phrase match keywords to include words before and after instead of in the middle. For example "tennis shoes" would trigger the search term "blue tennis shoes". or "tennis shoes sale" and not "tennis and shoes".

Broad match modified keywords like +tennis +shoes will trigger for any search terms that contains those two words or close variants of them. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). However, synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) are not considered close variants.

Hope this helps clear things up for you!

Re: Exact Match and co-varieties

Badged Google Partner
# 5
Badged Google Partner

Hello Jeltji V


Here is some great information, that may help you understand how match types work.