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Evaluating Quality - Amount and Type of Data Required

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My goal is for keyword Quality to be 6 or higher. When evaluating whether to keep or pause a keyword based on a quality score of 5 or less what type of data and how much of that data should I be considering before pausing a keyword?   

1 Expert replyverified_user

Evaluating Quality - Amount and Type of Data Required

Rising Star
# 2
Rising Star

Hi Steve,

 

QS is relative to your competitors and an indicator of where you need improvement. I would not use if for deciding whether to pause a keyword or not.

 

Ideally you have conversion tracking in place and, after including all relevant negative keywords, and testing a variety of ads, if the keyword isn't reaching your goals, pause it.

 

There are profitable QS3 keywords and unprofitable QS10 keywords.... 

 

Marked as Best Answer.
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Accepted by topic author Steve B
April

Evaluating Quality - Amount and Type of Data Required

Badged Google Partner
# 3
Badged Google Partner

I wouldn't pause a KW due to QS alone. If that KW/search terms is the most profitable term, then I would isolate and optimize that term, and hopefully improve the QS in the process. Other than QS, what is the most important KPI to you?

Tom

Re: Evaluating Quality - Amount and Type of Data Required

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Cost per conversion is our most important measure.

Re: Evaluating Quality - Amount and Type of Data Required

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks Rob, your response is helpful.