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Entering Close variations with high Conversion Rate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys,

 

I want to ask whether actually adding close variations that have High Conv Rates as exact match may contribute to getting more impressions once added, thus in return more conversions?

For instance I have a [kids toys] among other related kws in phrase and exact and I see from the search terms report that [kid's toys] and [kidstoys] have actually pretty impressive stats.

Do I include them in hope to get the max out of them or leave them showing as close variants?

Marked as Best Answer.
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Accepted by topic author Vane V
February 2017

Entering Close variations with high Conversion Rate

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi

Yes you should add more close variants to analyze conversion costs and revenue. Then you have to decide if customer who is searching [kidstoys] is as valuable as a custeomer who is searching [kid's toys]. What's more, you can easily manage bids for similar, but still different querries. Also it may brings you more impressions because your keyword is more accurate to search querry and could improve your ad rank.