I am Helen, please i want to create awareness of my product using GOOGLE ADWORDS ,
I want the campaign to be very effective reaching 80% sales of the product .
at moderate biding plan .... With a local target audience (country only ).
please what bidding plan , campaign format and ad format would be effective .
I'm new to Adwords but based on your question and given the fact that you are looking to create brand awareness, I would suggest that you advertise on the Display Network using Cost Per Thousand Impressions (CPM) bidding. Also, I would suggest using (Rich Media Ads) i.e, Image Ads. I hope this helps a bit, I'm pretty sure some more experts will help with your question but in the meantime here's some information regarding the Display Network.
Who knows. There are no guarantees. You will have to put in the effort to find out what works best for you. Start small with a budget you can afford to "lose", over a period of time you can afford to experiment, and begin the process of finding out.