Re: Enhanced bidding
Enhanced Bidding is really a good option to go for as far as I have seen in my accounts. Rest, it might depend from advertiser to advertiser, how they actually use this method and improvise it for account optimization.
Best part of this advanced bidding method is that it can go as high as upto 30% of your max CPC where the chances of getting conversion are higher for your keyword. More details around this methodology are explained here:- https://support.google.com/adwords/answer/2464964?hl=en
Some advertisers might feel that it increases the Avg. CPC of your account. But to be honest with you, I haven't felt much of the difference, if you are regularly monitoring the account and reviewing the search terms on regular basis.
Re: Enhanced bidding
Hi Sinem T, How are you doing.
Enhanced cost per click
Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website, it helps you get more value from your ad budget (by helping us to improve our ROI and max cpc).
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much.
ECPC does a similar job for your AdWords ads. It's a bidding feature that looks for ad auctions that are more likely to lead to sales for you, and then raises your max CPC bid up to 30% (after applying any bid adjustments you've set) to compete harder for those clicks.
ECPC double-checks itself by leaving part of your traffic alone to work with your regular max CPC bids. Then it compares the two sets of results and adjusts accordingly. So when you choose ECPC, you should see conversion results that are better than, or at least the same as, the results you get without it.
ECPC for text ads is available on the Search Network and the Display Network, except in campaigns that promote mobile app downloads. For Product Listing Ads, ECPC works only on Google Search.
here is a link to a video on ECPC: https://www.youtube.com/watch?feature=player_embedded&v=wnJi3x8rTVc
Want to read better on it go to: https://support.google.com/adwords/answer/2464964?hl=en