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Enhanced Campaigns vs. MOB percentage.

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# 1
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In one of my 'Legacy' campaign pairs (mob vs. desktop), the difference between top of page estimates for identical keywords ranges from mobile being  about 1% of the desktop bid ($.01 MOB, $.95 desktop), to being 30 times the desktop bid ($.50 desktop, $15 MOB). 

 

When I migrate to 'Enhanced', how can I set a single differential for all those keywords?

 

Phil

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Enhanced Campaigns vs. MOB percentage.

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# 2
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Hi Phil,

 

As far as I'm aware you can't do this on an individual keyword level, the bid adjustments are campaign wide.

 

If it's that big a difference I can only see one way you might be able to achieve something that may be acceptable.

 

You may have to think about splitting your campaigns into multiple campaigns and setting different bid adjustments that suit the current differences that you have. It's not ideal, but off the top of my head, that's maybe what "could" work for you.

 

-50% mobile, -75% mobile, +120% mobile, +300% mobile etc.

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Enhanced Campaigns vs. MOB percentage.

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi Phil,

 

As far as I'm aware you can't do this on an individual keyword level, the bid adjustments are campaign wide.

 

If it's that big a difference I can only see one way you might be able to achieve something that may be acceptable.

 

You may have to think about splitting your campaigns into multiple campaigns and setting different bid adjustments that suit the current differences that you have. It's not ideal, but off the top of my head, that's maybe what "could" work for you.

 

-50% mobile, -75% mobile, +120% mobile, +300% mobile etc.

 

 

Re: Enhanced Campaigns vs. MOB percentage.

[ Edited ]
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# 3
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I was afraid of that.  <Insert rant here.>  Besides the percentage differences, the dollar difference can be up to $79, which I would consider significant for one click.

 

But thanks, anyway!

 

Phil