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Enhanced Campaigns: Optimized Mobile Strategy

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Community Manager
# 1
Community Manager

Tune in this Wednesday, April 24th at 11am PDT to view the final installment in our Enhanced Campaigns Hangout on Air series on the Google Ads G+ page. Two AdWords specialists will be discussing new Enhanced Campaign mobile features like mobile bid adjustments and mobile-preferred ads/sitelinks.


To join the Hangouts, just sign into Google+ and add the Google Ads +Page to your circles. Then, on Wednesday, navigate to your Stream where you’ll be able to view our Hangout live with just one click.  See you there!

 

...and if you didn't join us today, here's the recorded video:

 

 

Enjoy!

2 Expert replyverified_user

Re: Enhanced Campaigns: Optimized Mobile Strategy

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager
Thank you, Coco.
Zee
G+

Re: Enhanced Campaigns: Optimized Mobile Strategy

Top Contributor
# 3
Top Contributor
I jumped on kinda late but wanted to know more about the value track at keyword level so that you can target specific pages for mobile devices....Did anyone else catch that and care to elaborate?

Thanks!


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Enhanced Campaigns: Optimized Mobile Strategy

Community Manager
# 4
Community Manager

Hi Kim,

 

We didn't delve too deeply into ValueTrack (it's a bit complex to verbalize) but here is the full resource on the new Enhanced Campaign parameters you can use with keyword-level URLs: http://adwords.blogspot.com/2013/03/new-valuetrack-parameters-for-enhanced.html

 

Let me know if you have questions!

Coco

Re: Enhanced Campaigns: Optimized Mobile Strategy

Top Contributor
# 5
Top Contributor
Thanks Coco. I am looking at the blog post and follow now. I jumped right in at the end and apparently did not get enough to put two and two together.

This new parameter is really great and I am looking forward to using it!

Take Care!


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Enhanced Campaigns: Optimized Mobile Strategy

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

THANK YOU Smiley Happy

Re: Enhanced Campaigns: Optimized Mobile Strategy

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thank for informationHeart

Re: Enhanced Campaigns: Optimized Mobile Strategy

Community Manager
# 8
Community Manager
This 2013 thread has been closed to new replies.