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Enhanced Campaign

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# 1
Visitor ✭ ✭ ✭

We are seeing huge dips down with the enhanced campaigns roll-out. Thoughts?

1 Expert replyverified_user

Re: Enhanced Campaign

Top Contributor
# 2
Top Contributor

Hi robynsnyder, welcome to the Community.

 

Can you elaborate on "seeing huge dips"?  Are you seeing a drop in conversions, CTR, impressions, or something else?  To what are you comparing this drop, what were your Campaign(s) settings before the change, especially in terms of devices?

 

J

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Enhanced Campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the response.

 

Doubled CPA and ROAS cut in half. 

 

Mobile was off previously, and after the change, we have toggled mobile bids on very conservatively and completely off, and when completely off, the performance tanks.