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Enhanced CPC - why the raise Bid rule doesn't work?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I have set my bid strategy to Enhanced CPC.

 

I have a created a automated rule to increase the top page CPC to some value, but there's not change after the rule runs.

 

What wrong I am doing ?

 

Rule-pappi.png

 

 

 

 

 

1 Expert replyverified_user

Re: Enhanced CPC - why the raise Bid rule doesn't work?

ANP Community Manager
Community Manager
# 2
ANP Community Manager
Community Manager

Hi Guruprashad,

 

Your screenshot looks good. One possibility is that your bids are already at, or above, the estimated top page bid. In this case, the rule you set might have little or even zero effect because it only affects Keywords below this metric. To check, follow the steps below to see what the estimated top page bids are for your Keywords.

 

To view the estimated top of page bid metric in your stats table, just follow these steps:

  1. Visit the Keywords tab and click the Columns button.
  2. Select Modify columns from the drop-down menu.
  3. In the "Attributes" drop-down menu, add Est. top page bid, and click Apply.

 

Cheers,

 

ANP

 

Re: Enhanced CPC - why the raise Bid rule doesn't work?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Will do :-) ..Thanks!

Re: Enhanced CPC - why the raise Bid rule doesn't work?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

ANP Hello ,

 

Well estimated top page big is much higher .. e.g for "Java Programming" it's 228 Rs..

 

If below screen shot helps

Bid Sta-Pappi.png

Re: Enhanced CPC - why the raise Bid rule doesn't work?

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
Hi Guruprashad,

You have set max bid to rs 50, so every time rule runs it will set max bid of your keyword to rs. 50, Suppose if you have rs. 40 bid on your keyword, it will increase your keyword bid to rs. 50 and if you have keyword bid set to rs 60 then your rule will not make any changes.
Try removing max bid check-box, then it will work definitely

Regards,
Manish