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Dynamic search ads no index webpages

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# 1
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I have an interesting problem.... 

 

We have two websites which are very similar. One serves for advertising purposes and is a nearly duplicate copy of the website for organic listings. The difference being that the organicaly listed website offers products which do not all comply with the advertising policy. While the products are perfectly fine to sell and have, Google's advertising policies are a bit more strict.  

 

The advertising domain is not being indexed because of duplicate content with our organic domain. This is as far as i can tell the root of the problem why the website coverage of my dynamic search ads is stuck at 0,00%. I would really like to run DSA and RDSA campaigns, but i can't think of a solution to my predicament. 

 

So i was wondering whether more knowledgeable community members can think of a way to make the DSA campaigns work. Or can the effect of the DSA campaigns be emulated without them actually being dynamic? 

 

Thanks in advance for any suggestions!

1 Expert replyverified_user

Re: Dynamic search ads no index webpages

Top Contributor
# 2
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Hello, Jelle.

What I'd do in this situation is place a canonical on each product page of the organic website which is also present on the advertised website practically telling Google that the original page is on the paid domain.

You'll lose organic traffic for those products on the organic website but you'll gain it, in time, on the paid one.

Partially emulating DSA's would practically mean writing text ads for all those products and using Webmaster Tools for keyword idea.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Dynamic search ads no index webpages

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# 3
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Hello AdWiser,

Our organic listings for the product segment in violation is our competitive advantage... The advertising domain can not be the 'original page' without hurting our organic listings for the domain intended to be listed right?

Re: Dynamic search ads no index webpages

Top Contributor
# 4
Top Contributor
Jelle, DSA's do not work on duplicate content pages. The whole concept of DSA is based on the organic index, as you know.

So the products you want to advertise need to be indexed organically. And they can only be indexed organically in one place: the paid search website.

Yes, the organic website will no longer be indexed for the advertised products, because they will be credited towards the paid website.

But I don't think that should be such a big issue, since you'll gain both organic and paid traffic for those products on the paid website, right?
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Dynamic search ads no index webpages

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# 5
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This issue would be that our organic visitors do not have the option to wander towards the other product category (which is good for about 33% of all our products). And the link values coming from out products which can be advertised on towards the product we can't advertise for would be lost on the organic website, wouldn't they?

So really it would destroy the competitive advantage it currently creates for us in the organic listings. Correct?

Re: Dynamic search ads no index webpages

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# 6
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The links from the "advertisable" products on the organic might no longer benefit the "non-advertisable" ones. I don't know if Google credits the links from a non-indexed webpage to an indexed webpage.

But if someone lands on your organic website they should still be able to navigate towards the "advertisable" products, because they would still be featured on the "non-advertisable" website as well.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Dynamic search ads no index webpages

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# 7
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Sorry Calin, but i lost you. Lets try and paraphrase.

 

Products A = advertisable

Products B = Non advertisable

 

Domain 1 = Organic placements

Domain 2 = Paid placements

 

You suggest i place canonical tags for all products A on domain 1 which point towards products A on domain 2. So domain 2 will be indexed and organicaly listed for these products on which i am able to advertise. If i understand you right.

 

My worry is that the link values of all products A on domain 1 will no longer benefit products B in organic listings for domain 1 when we differt the value towards domain 2. Currently the link values of products A do help the listings of products B. Since nobody is allowed to advertise on products B anymore, our organic listings are a competitive advantage.

 

When products A on domain 2 are indexed i don't think any values on the non indexed products A on domain 1 will be distributed towards products B on domain 1. 

 

 

Re: Dynamic search ads no index webpages

[ Edited ]
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# 8
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That's right, Jelle. It seems you haven't lost me at all. And that's no easy feat Smiley Happy.

Still, anyone looking for B products will find them on D1 and anyone looking for A products will find them on D2.

I do not know, however, how much of an issue would be for B products on D1 to no longer have links from A products.

Apparently, if I understand it right (http://goo.gl/OQwBg8) things might not look that bad after all. However, I'm no SEO specialist, so if you want you may describe this issue to the folks over at the Webmaster Tools forum: https://productforums.google.com/forum/#!forum/webmasters They should know better.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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