AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.5K members online now
4.5K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Dynamic ads, understanding the website crawling

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello everybody,

I'm testing a dynamic ads campaign but I have a little problem...

The eCommerce has changes some products URLs but AdWords still points ads to the old URLs.

I'd like to understand the logic of the spider/bot, how ofter does it come back?

is there a way to tell it there website has been updated?

 

any help?

Thank you and have a nice day

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Giovanni S
September 2015

Re: Dynamic ads, understanding the website crawling

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
You can see it in Google Webmaster Tools how often google visits your site.
If you put links on websites that are often visitet by googlebot to your pages, it could be this goes faster.

Google Search has Googlebot
Adwords has his Adbot
Dynamic Campaigns use Google search results, therfore Googlebot
** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

View solution in original post

Re: Dynamic ads, understanding the website crawling

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Giovanni,

Maybe you can see how often googlebot visits your website in the statistics from your web-server or website provider statistics.

Normally can googlebot see URL-changes. But you can best use XML sitemaps

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Dynamic ads, understanding the website crawling

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
mmm do u think the bot is the same of Google Search?
I though AdWords Dynamic Campaign had a dedicated bot and...btw I don't have a bot log Smiley Sad

No way to notify URL changes? Sitemap.xml is on and fine
Marked as Best Answer.
Solution
Accepted by topic author Giovanni S
September 2015

Re: Dynamic ads, understanding the website crawling

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
You can see it in Google Webmaster Tools how often google visits your site.
If you put links on websites that are often visitet by googlebot to your pages, it could be this goes faster.

Google Search has Googlebot
Adwords has his Adbot
Dynamic Campaigns use Google search results, therfore Googlebot
** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Dynamic ads, understanding the website crawling

[ Edited ]
Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

At least that is what I did understand from the explanation from the help files

 

I did find it now :

http://support.google.com/adwords/answer/2471185?hl=en

How Dynamic Search Ads work

Instead of keywords, we use content from your website domain to target your ads to searches. To do so, we use Google's organic search index of your website to determine which searches might be relevant to the products and services offered on your website.

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Dynamic ads, understanding the website crawling

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Ok, really thank you Elja!
Now I know who is the bot of Dynamic Campaings Smiley Happy

Re: Dynamic ads, understanding the website crawling

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

Hello,

 

Do you have a robots.txt file ?

 

You can learn more about how crawling is made by reading here :

 

http://goo.gl/zbTku

 

or by reading in the webmaster tools forum :

 

http://productforums.google.com/forum/#!searchin/webmasters/how$20often$20crawl|sort:date/webmasters...

 

You must check if you have problems with indexing different site versions with www or without, for this you can use redirect on one version to the other :

 

http://productforums.google.com/forum/#!searchin/webmasters/robots.txt|sort:date/webmasters/AIpFfp0u...